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Digital Services · Black Friday 2026

Black Friday · 27 November

Discounting is easy. A profitable Black Friday strategy is not.

We set up your campaigns in days, so they are ready for Black Friday and Cyber Monday, with one goal: that they stay profitable even if you have to discount hard.

Prepare your Black Friday
  • For ecommerce and brands that already sell online
  • 45-minute call
  • No commitment
  • Reply within 24 business hours

Clients who already trust us

Castilla Termal Hoteles
ILUNION Hotels
Fintonic
Momentum Motor
Btravel
The problem

On Black Friday everyone shouts the same thing: «-20% on everything».

And the customer compares in two tabs. If your offer looks like the one next door, price decides. And on price there is always someone cheaper.

  • More expensive bids

    The whole market competes for the same clicks the same week. What arrives late pays more for the same thing.

  • Interchangeable messages

    Same banner, same percentage, same countdown. Cover the logo and you would not know whose ad it is.

  • Campaigns that arrive late

    Built at the last minute, with no room to test creatives or for the platforms to learn.

Anyone can copy a discount in an afternoon. Getting there first and saying something different is not.

Black Friday strategies

5 Black Friday strategies that are not about cutting the price further

The ones we set up most often. Which ones fit depends on your margin, your customer base and your channels.

  1. Early access for your base

    Open the offer first to people who already bought from you or are on your list. You sell by email, without paying peak bids.

  2. Packs instead of a flat percentage

    Combine products or add a service. It raises average order value and is harder to compare with the competition.

  3. A gift or free shipping from a set amount

    Reward the large purchase instead of discounting the whole catalogue. You protect margin on the products you sell most.

  4. A stepped offer through Cyber Monday

    A different reason to come back each day, instead of burning the whole offer on Friday morning.

  5. Retargeting and retention afterwards

    Whoever bought on Black Friday is your cheapest audience for Christmas. The campaign does not end on Monday.

I want my Black Friday strategy
Our approach

Two levers worth more than another 10% off.

You decide the discount. We make sure it arrives on time and that it is remembered.

01

Speed: live while there is still time

Arriving earlier means bidding before competition spikes, testing creatives and letting the platforms learn before the peak.

  • One team, the whole funnel. Paid, landing, email and automation built in parallel. Nothing gets lost in the handoff.

  • AI in every layer. Ad variants, copy and segments in hours, with an experienced human team in charge.

  • Measurement from day one. Tracking reviewed and clear KPIs: ROAS and CAC in B2C, MQLs and pipeline in B2B.

Compared with another agency: you do not wait for three vendors to coordinate. One contact decides and executes.

02

Differentiation: so you are not confused with the one next door

We look for the angle your competition cannot copy in an afternoon, and we take it to every piece of the campaign.

  • More than a percentage. Packs, added value, a guarantee or early access, depending on what actually sets you apart.

  • Your base first. VIP list and email before the peak: you sell to people who already know you while bids are still low.

  • A landing page for the campaign. CRO on the real funnel: offer, checkout and forms. More sales with the same traffic.

Compared with «raising the discount»: you protect margin and keep a customer who comes back, not just a sale.

What we set up

Your Black Friday campaign, from start to finish.

The same Digital Services engine, applied to the most contested week of the year. The mix is closed on the call, based on your context.

  • 01

    Paid Media

    Search, Shopping, Social

    We invest where CAC holds during the peak. If a channel does not pay, it is cut.

  • 02

    Landing + CRO

    Campaign page

    A page built for the Black Friday offer, not the homepage with a banner on top.

  • 03

    Email & Lifecycle

    Warm-up and recovery

    VIP list before the peak, a sequence during the week and reactivation of people who did not finish the purchase.

  • 04

    Creatives with AI

    Variants and testing

    Many versions of the ad and the message in a short time, so we keep the ones that work.

  • 05

    SEO + GEO for Black Friday

    Google and AI assistants

    We strengthen the pages that already rank and leave a permanent Black Friday URL that gains authority year after year.

  • 06

    Automations and retention

    Assistants, scoring and aftercare

    They respond when your team is not there and turn the Black Friday buyer into a Christmas customer.

Will you be on time for this Black Friday?

We tell you on the call, with your context in front of us.

Book a call
Frequently asked questions

What usually comes up two weeks before Black Friday

Is there still time?

It depends on your starting point: if you already have ad accounts, tracking and a contact base, there is more room. On the call we review what you have and tell you honestly what can be set up before 27 November and what is better left for Cyber Monday or Christmas.

Is SEO for Black Friday worth it two weeks out?

For this year, SEO is tight: a new page is unlikely to rank in fifteen days. What does work is strengthening the pages that already have traffic and covering the peak with Paid and email. And it is worth leaving a permanent Black Friday URL ready, so next year it arrives already ranking.

Do I have to cut prices further to stand out?

Not necessarily. You decide the discount. Our job is that the campaign arrives earlier and with its own angle (packs, added value, early access for your customers), so you are not competing only on percentage.

How much does it cost?

The mix is closed on the call, based on your context and the channels that make sense for you. No fixed packages that do not fit your business.

And after Black Friday?

Flexible commitment. We can stay on the campaign or continue with retention and Christmas. We review the mix periodically and adjust channels and spend to your real growth, not to a rigid contract.

I sell B2B. Does this make sense for me?

Yes. Many B2B companies use this window to close agreements before year end. In that case the focus is MQLs and pipeline, with LinkedIn Ads and email nurture, instead of ROAS.

Let's talk about your Black Friday

In 45 minutes we review your funnel and tell you what we would set up and in what timeframe. No commitment and no detours.

  1. You tell us your starting point.

    Active channels, the planned offer and the campaign goals.

  2. We propose the angle and the mix.

    What sets you apart from your competition and which channels carry it best.

  3. If it fits, we start that same week.

    One team, the whole funnel.

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