What we ship, in real outcomes
These are not portfolio pieces. They are real leadership, sales, marketing and operations challenges we have solved with technology and data.
Clients arrived with a different problem each time. But they all had something in common: they knew something was not working and they needed a system that would.
Filter by what matters to you
Who it is for
B2B and services companies with complex cycles (industry, travel, SaaS, professional services) where leadership cannot see the whole business in one place.
Typical problem
- Each team uses different tools or spreadsheets. There is no single view.
- Leadership gets late, partial and sometimes conflicting reports.
- It is hard to know which customers, lines of business or projects are most profitable.
- Decisions rely on intuition rather than actionable data.
Solution (Selfware)
We remove information silos by building a business core that consolidates sales, operations, finance and key accounts.
We align on the metrics and levers that matter most to improve performance.
Our core ingests data from your SaaS stack and spots deviations, trends or risks as they happen.
Automated committee flows—no manual Excel chains.
What you achieve
- Near real-time clarity without waiting for month-end.
- Faster decisions on where to prioritise, cut or invest.
- Committee trust in one set of numbers.
- Sustainable revenue and margin by acting earlier.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech / Real Estate & Proptech / Education / Public sector
- Solution
- Software
Who it is for
General management and sales leadership in B2B companies that want to grow revenue while protecting margin (software, services, travel, industry).
Typical problem
- The pipeline lives across CRMs, spreadsheets and email. Nothing is consolidated.
- Discounts and terms are granted without control and margin erodes deal by deal.
- You depend on key people to know the real status of important opportunities.
- It is hard to see which commercial actions actually work.
Solution
We build a commercial core where leads, opportunities, proposals, contracts and billing stay connected.
We design automatic rules for discounts and alerts when a deal threatens margin.
Our core pulls from your current SaaS data and finds patterns in sales, pricing and cost history to recommend what customer, product or deal to prioritise.
Sales AI agents help the team prioritise, prep meetings and keep key accounts summarised.
What you achieve
- Pipeline and key accounts under control in one system shared by leadership and sales.
- Grow revenue with full visibility of true profitability.
- Less dependency on individuals to understand important customers.
- Better-informed decisions on who to protect, what to prioritise and which terms to reject.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech
- Solution
- Digital services
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Operations leaders in companies that depend on two or three key people—common in travel, mobility, fintech or repetitive-process services.
Typical problem
- Knowledge is concentrated; if those people are away, work stops.
- Too many manual Excel processes burn team hours.
- You want to scale but cannot without hiring.
- Constant risk of failure if a key person is missing.
Solution
We automate critical sales, customer and operations flows with tailored software.
We build selfware and AI for your operating model to run repetitive work without human intervention.
We integrate existing systems so data moves automatically.
AI agents handle routine decisions and only escalate complex cases to people.
What you achieve
- Lower operational risk because knowledge is not locked in individuals.
- The team focuses on high-impact strategy; machines handle repetition.
- Scale operations without multiplying fixed cost.
- Operations keep running when key people are out or overloaded.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech / Real Estate & Proptech / Education / Public sector
- Solution
- Software
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Marketing leaders spending heavily on paid media without clear return—typical in ecommerce, travel or SaaS with large ad budgets.
Typical problem
- You cannot tell which campaigns or channels drive real sales versus budget burn.
- Attribution is weak because it relies on last-click or shallow metrics like CPC.
- Decisions follow impressions or clicks instead of revenue and margin.
- Budget leaks to channels that look cheap but do not convert.
Solution
Advanced tracking with GA4 and server-side tied to your CRM.
An attribution model that measures true sales and margin impact per channel.
Multichannel optimisation across SEO, SEM, CRO and GEO with unified data.
AI surfaces the most profitable channels and creatives to reallocate spend.
What you achieve
- Full visibility of ROI for every euro spent on marketing.
- Less spend on channels that do not drive business.
- Stronger marketing margin because budget follows what works.
- Scale spend with confidence on where it lands.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Retail & Consumer / Real Estate & Proptech / Education
- Solution
- Digital services
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
CEOs of fast-growing companies where operational complexity outpaces revenue—SaaS platforms, ecommerce or fintech scaling up.
Typical problem
- Data is scattered across systems and does not reconcile across teams.
- Reporting is late because it is manual and must be reconciled every month.
- Leadership is stuck firefighting operations instead of strategy.
- Complexity grows faster than revenue and agility drops.
Solution
A unified data architecture connected to your current stack without forced migrations.
Automated executive reporting always refreshed with real data.
Lightweight data governance with one version of the truth.
Proactive AI alerts on critical deviations before they become crises.
What you achieve
- Full operational control while you scale.
- Leadership time back for strategy because data flows on its own.
- Agile decisions on reliable, current information.
- An organisation ready to grow without losing efficiency.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech / Education
- Solution
- Software / Digital services
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Revenue leaders in ecommerce, travel or marketplaces over-dependent on new customer acquisition.
Typical problem
- Customers buy once and do not return because there is no retention strategy.
- LTV is low versus acquisition cost that never pays back.
- Little cross-sell or upsell because post-purchase behaviour is unclear.
- Margin is fragile when everything depends on constant acquisition.
Solution
Cohort and behaviour analysis to understand real retention patterns.
Automated lifecycle marketing: onboarding, repeat purchase and personalised winback.
AI-designed cross-sell and upsell journeys from purchase and preference data.
Revenue-focused tests to optimise UX and messaging for LTV.
What you achieve
- Higher LTV per customer without more acquisition spend.
- Stable recurring revenue that amortises CAC.
- Stronger margin by reducing dependence on new buyers.
- Loyal customers and more predictable long-term revenue.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech
- Solution
- Software / Digital services
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Leadership and investors spending time debating data instead of acting.
Typical problem
- Monthly reporting still lives in manual spreadsheets that take weeks.
- Each function shows different numbers for the same metric.
- Time is lost arguing about reliability instead of deciding.
- Decisions slip because nobody fully trusts the information.
Solution
An executive dashboard that refreshes automatically from real data.
A tight set of KPIs tied directly to the business and P&L.
Marketing, sales and finance integrated for one traceable view.
Workflows to prep committees with consolidated, validated numbers.
What you achieve
- Trust: one source of truth, always available.
- Meetings focus on strategic action, not number fights.
- Faster decisions with reliable information in the room.
- The board sees near real-time business status.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Retail & Consumer / Financial Services & Fintech / Real Estate & Proptech / Education / Public sector
- Solution
- Software
- Business model
- B2B & Services / SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Commercial and finance leaders where discounts are eating margin.
Typical problem
- Discounts and exceptions are approved without clear rules or central control.
- Margin erodes deal by deal without visibility.
- Limited insight into commercial terms in market.
- Pricing optimisation is impossible without consolidated impact data.
Solution
A commercial core from lead to billing with automatic rules.
Discount limits and approval flows with margin risk alerts.
AI simulates P&L impact before any exception is approved.
Contracts and billing integrated for real-time pricing follow-up.
What you achieve
- Protect margin without blocking legitimate sales.
- Strategic pricing with real impact data.
- Full visibility of commercial terms company-wide.
- Every deal is designed to be profitable.
- Industry – sector
- Travel & Hospitality / Retail & Consumer / Real Estate & Proptech / Education
- Solution
- Digital services
- Business model
- SaaS & Subscription / E-Commerce & DTC / Marketplaces & Platforms
Who it is for
Growth teams with expensive traffic but a funnel that does not convert.
Typical problem
- Leads arrive qualified but vanish in the funnel because of invisible friction.
- CRO tests are manual, slow and do not scale.
- You do not optimise because you cannot see exactly where conversion breaks.
- Revenue is lost on every lead that fails for avoidable reasons.
Solution
Full-funnel analysis with heatmaps, session replay and behaviour data.
Automated revenue-focused CRO tests—not just clicks.
Personalised journeys with AI that remove specific frictions.
Lead scoring with automated nurturing to maximise close rate.
What you achieve
- Higher conversion without more traffic.
- Each lead yields more revenue from an optimised funnel.
- Remove friction that used to hide in the journey.
- Marketing ROI rises because every lead counts more.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Financial Services & Fintech / Real Estate & Proptech / Education
- Solution
- Digital services
- Business model
- B2B & Services / SaaS & Subscription
Who it is for
Customer success / support teams where tickets block strategic work.
Typical problem
- The team is trapped answering simple, repetitive tickets.
- Response times stretch and satisfaction drops.
- Silent churn from slow support at peak load.
- CS cost grows out of proportion with volume.
Solution
AI agents resolve the bulk of routine tickets 24/7.
Smart ticketing that auto-resolves or escalates correctly.
Sentiment and predictive churn analysis to act early.
Humans freed for complex cases and key relationships.
What you achieve
- Most tickets close automatically without human intervention.
- CS focuses on high-value strategic relationships.
- Better satisfaction and lower churn through better service.
- CS costs stay controlled as volume grows.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Software & Technology / Financial Services & Fintech / Real Estate & Proptech / Education
- Solution
- Digital services
- Business model
- B2B & Services / SaaS & Subscription
Who it is for
Premium travel brands that need to build a brand from scratch in a competitive sector and turn traffic into aspirational sales.
Typical problem
- Crowded market; hard to stand out without massive budget.
- Media and influencer traffic did not convert to real bookings.
- Weak funnel for a premium experience (weak CRO).
- Fragmented marketing—partnerships, PR, content—without unified ROI measurement.
Solution
Full brand platform: strategy, narrative and aspirational identity.
PR + influencer campaign with 95+ media placements and ~€500K media value.
CRO funnel optimisation with premium journeys: trust, personalisation and booking conversion.
Multichannel marketing (SEO, content, SEM) with attribution to revenue.
What you achieve
- Brand in market: +2700% PR ROI, ~400M potential impressions.
- Real bookings from launch.
- Funnel converts qualified traffic into premium clients.
- Sustainable scale: media and influencer partnerships tied to real sales.
- Industry – sector
- Travel & Hospitality / Mobility & Automotive / Real Estate & Proptech / Education
- Solution
- Digital services – Branding
- Business model
- B2B & Services / E-Commerce & DTC
Shall we talk?
Behind every project is a conversation that made it possible. We'd love to hear from you.