01
Who do I call today?
Each salesperson opens their panel and sees the day's list, ranked by purchase likelihood: financing about to expire, high-mileage cars, customers looking at another brand in the group.
Custom CRM for car dealerships
CRM for car dealerships, built around your group
This is not another CRM you have to bend to. It is your own software, built on your brands, your DMS and your lenders, so every salesperson knows who to call today and what to offer.
Book a demoSample data
Your morning
Carlos M. · 2019 diesel sedan · 67,000 km
Financing ends in 90 days
82%Purchase likelihood
- High
Call: the financing expires soon
- Medium
Invite them to drive the EV (3 website visits)
Looked at the EV model online · Service visit OK
Teams already working with us.
Your customer lives in six systems. None of them talk.
The same person buys in sales, comes through the shop and finances with the brand. Each fact lives somewhere else.
Each brand's CRM
Every manufacturer, its own system and its own rules.
DMS
Sales and stock, with no easy way to get the data out.
Service shop
The history that sells the most, locked inside the DMS.
Lenders
You know when a contract ends if you go looking.
Website and configurators
Someone looks at a model three times and nobody hears about it.
Call center
Leads that come in by phone and end up in a spreadsheet.
The sales manager's spreadsheet
Monday's report, built by hand.
The salesperson's WhatsApp
The conversation leaves when they do.
Six sources, one customer. One file.
Three questions your team answers every morning
02
Which lead is hot?
If someone comes back to the same model three times, the salesperson gets an alert with context: what they looked at, which car they own and when their financing ends.
03
Which service customer is slipping away?
Customers who have not been through the shop in 18 months, ITV (vehicle inspection) due in 45 days, mileage service coming up. A reminder, an online booking, and a call if they don't schedule.
Example
You
Alert me about customers whose financing ends before June and who have more than 60,000 km.
Reply
Done. That's 34 today. I've split them by salesperson and brand. Should I also send the renewal email?
Momentum Motor
From six systems to one. Every brand in the group, on one screen.
6 → 1
systems
11.8%
conversion
≈50%
lower 5-year cost than renting a platform
How many systems does your team use today to sell a car?
Check the ones you have. We'll show you which opportunities you're losing between them.
Against what you already know
| Criterion | Brand CRM | Generic CRM | Performanze |
|---|---|---|---|
| Every brand in the group | Only its own | Separate spaces, joined by hand | One customer, every brand |
| Service and financing on the file | No | With custom integrations | Connected to your DMS and lenders |
| Salesperson panel with today's actions | Whatever the brand gives you | You have to build it | Included |
| Alerts for financing, ITV and mileage | No | Built from scratch | Ready from day one |
Every brand in the group
Brand CRM
Only its own
Generic CRM
Separate spaces, joined by hand
Performanze
One customer, every brand
Service and financing on the file
Brand CRM
No
Generic CRM
With custom integrations
Performanze
Connected to your DMS and lenders
Salesperson panel with today's actions
Brand CRM
Whatever the brand gives you
Generic CRM
You have to build it
Performanze
Included
Alerts for financing, ITV and mileage
Brand CRM
No
Generic CRM
Built from scratch
Performanze
Ready from day one
Frequently asked questions about CRM for car dealerships
Do I have to drop the brand CRM?
No. It lives alongside it: we collect its leads and join them with the rest. What we do replace, in phases, are the spreadsheets and the one-off tools.
Does it work with my DMS?
Yes. We work with DMS platforms such as Quiter or Incadea, through an API or by connecting directly when there isn't one.
Is it custom software?
Yes. We start from what already works at other dealerships and fit it to your brands, your processes and your systems.
What is Selfware?
Our way of building custom software: your tool, on a base already proven in your industry. Learn about Selfware.
How long does it take and what does it cost?
It depends on how many brands and systems we need to connect. In the demo we give you a timeline and a price range.
Do I need a technical team?
No. We connect, configure and train your team.
30 minutes to look inside your dealership
- 01
You tell us which systems you use today.
- 02
We show you the panel with a case like yours.
- 03
We give you a timeline and a price range, with no commitment.