Your travel agency, your software with AI
Run your travel agency from a single piece of software.
Selfware connects the CRM, the booking engine, finance and marketing platforms under one AI layer, so each morning you can make the right call.
- Without replacing your current tools at the start
- We stay with you through the whole process
AI adoption in travel agencies
Get ahead of your competitors.
Source: Eurostat, 2025.
Eight tools for a single agency.
Each one handles its own part. None of them talk to the others.
Customer CRM
Booking engine
Proposals and itineraries
Payment gateway
Marketing platforms
Meta AdsGoogle Ads
Email marketing
Finance and accounting
Customer care
WhatsApp Business
Selfwareby Performanze
Everything in one panel.
The tools that work for you stay. We replace the rest in phases, without stopping the agency.
What Selfware automates
We automate your key processes.
The system prepares the decision with every figure in front of you. You approve.
01
Quote follow-up
Every proposal you sent, and what has happened since. It crosses the quoting tool with the agent's email and WhatsApp, and tells you which one to chase today, and why.
- Unanswered proposals, ordered by amount and days
- Requested changes that still have not been sent
- A warning to the agent before the customer books elsewhere
Proposals · this weekIllustrative data
| Trip | Amount | Agent | Status |
|---|---|---|---|
| Maldives + Dubai14 nights · couple | €8,400 | Marta | 6 days with no reply |
| Tailor-made Japan12 nights | €11,200 | Luis | Change not sent |
| Costa Rica + Riviera Maya15 nights | €7,900 | Marta | Asking about insurance |
Marta calls the Maldives trip today; Luis sends the Japan hotel change.
Approve02
Margin per trip
The real margin of each file, not the one you expected. It crosses the quote with the booking system, collections and supplier payments, and warns you when a change or a cancellation eats the profit.
- Expected margin against real margin, per trip
- Changes, cancellations, commissions and fees in the same calculation
- Outstanding collections before you pay the supplier
Files · real marginIllustrative data
Maldives9.5% · exp. 14%
Peru10.8% · exp. 12%
Japan12.4% · exp. 12%
Iceland13.1% · exp. 13%
Tanzania14.0% · exp. 13%
Apply the handling fee to the second flight change on the Maldives file.
Approve03
Reports
Proposals, conversion, margin and source channel, consolidated every Monday for management. No spreadsheet, and no waiting for month-end.
- Proposal conversion by agent and by destination
- The channel that brings customers who actually book
- Automatic delivery to whoever needs it
Weekly agency reportIllustrative data
Proposals64
Converted38% +4 pts
Real margin11.2%
Best channel: customer referral · Monday · 8:00
Honimunn
Success story · Travel agencies
Honimunn: from isolated tools to a single AI that spots the customer ready to buy sooner.
The CRM, booking engine, finance and marketing each lived on their own. Now they share the same data: the team spots interested customers sooner, issues tickets and bookings with fewer errors, and knows which channel brings customers in.
CRMBooking engineFinanceMarketing
Better qualification before the saleThe team knows sooner which customer is ready to buy.
Fewer manual errorsWhen issuing tickets and bookings, where every error costs money.
Tighter control of the most profitable channelsWhich channel brings customers who actually book.
Before you choose
Your CRM, your booking engine and your campaigns, finally talking to each other.
Each tool stays where it is. Selfware connects them so they work together and tell you what to do today.
| PerformanzeSelfware | CRMtourism or generic | Booking engine | Marketing platforms | |
|---|---|---|---|---|
| Joins the data from all your tools | All of them | Only its own | Only its own | Only its own |
| Answers questions that cross areas“Which campaign brings me bookings, and what does each one cost?” | Right away | No | No | Only as far as the click |
| Real cost of each booking | With the trip margin | No | Sales, without cost | Cost per lead, without margin |
| It proposes what to do | You only approve | Follow-up reminders | No | Bid changes |
| It lives with what you already have | It connects to your systems | With some systems | With its payment gateway | Exports data |
Joins the data from all your tools
Performanze
All of them
CRM
Only its own
Booking engine
Only its own
Marketing platforms
Only its own
Answers questions that cross areas“Which campaign brings me bookings, and what does each one cost?”
Performanze
Right away
CRM
No
Booking engine
No
Marketing platforms
Only as far as the click
Real cost of each booking
Performanze
With the trip margin
CRM
No
Booking engine
Sales, without cost
Marketing platforms
Cost per lead, without margin
It proposes what to do
Performanze
You only approve
CRM
Follow-up reminders
Booking engine
No
Marketing platforms
Bid changes
It lives with what you already have
Performanze
It connects to your systems
CRM
With some systems
Booking engine
With its payment gateway
Marketing platforms
Exports data
Questions about software for travel agencies
Is it custom software for travel agencies?
Yes. We start from a base that is already proven and adapt it to your agency: your products, your agents and the way you work.
Do I have to change my booking system?
No. Your booking system stays. Selfware reads its data and crosses it with your quotes, email and WhatsApp.
How does it know which quote is going cold?
With rules on your own data: days since it was sent with no reply, opens of the proposal, requested changes and source channel. It is not a predictive model and it does not compare you with other agencies.
Does it work with my CRM and my booking engine?
We connect to what you already have: CRM, booking engine, payment gateway and marketing platforms. In the first meeting we review your systems and tell you what connects, and how.
Does it replace all my tools?
The ones that work for you stay connected. We replace the rest in phases, without stopping the agency.
How much does it cost, and how is it billed?
It moves forward in phases, with no multi-year contracts. The initial diagnosis is free if you do not sign the first phase. You pay per consultation, never per token.
How long until it is working?
It is set up in weeks, not quarters.
Who owns the data?
You do. The data and the code belong to your agency.
What is Selfware?
It is our custom software: it arrives already built and adapts to your company. More about Selfware
Book an advisory session for your agency
- 01We talk for 30 minutes.
You tell us how you manage quotes and files today.
- 02We show you the panel with an example close to yours.
No commitment.
- 03We build a roadmap for the project.
We'll be with you through the whole process.
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