01
Occupancy and offer.
Which route is soft and what to do to fill it: a promotion, a message to passengers on that corridor, or a vehicle change.
Custom software for intercity buses
Software for bus companies: fleet, sales and care in one place
Which route leaves half empty this weekend, and what do you do to fill it?
We bring bookings, fleet, CRM, customer care and BI into one system that proposes what to do each morning. You approve.
Book a demoExample
Today · Saturday
3 proposals waiting
- Valencia–AlicanteSoft48%
Launch a promo on the corridor and message 6,200 passengers
ApproveView details - Madrid–Zaragoza91%
- Murcia–Granada63%
- Alicante–Benidorm77%
From 6 tools to 1 at RedCoach, in 4 months, without stopping operations. See the case
You pay for five programs. None of them decide.
Bookings and ticketing
does not decide what to offer
Sales CRM
cannot see demand by route
Fleet telematics
does not prioritize incidents
Drivers and depots
rotations done by hand
Email and campaigns
the same message to a full route and an empty one
Complaints
compensation arrives late
BI
never gets down to the route or the passenger
OTAs and agencies
keep the passenger data
One system instead of five. We replace them in phases, without switching anything off on day one.
Three decisions every day. The system proposes; you approve.
02
Fleet and incidents.
Which delay to handle first, when to bring a depot rotation forward, and where to put spare coaches.
03
Care and compensation.
Cases by channel and priority, with automatic credits and swaps, so compensation arrives before the complaint.
Example
If you need something extra, you ask like this
Head of operations
I want a panel of lines that will fill up in 48 hours and a button to add a departure.
System
Occupancy, the trip and spare fleet are already in the database. I'll build the panel, a “Add a trip” button and an alert if occupancy goes past 92%. Turn it on?
Real case · RedCoach
The whole operation, on a single screen.
6 → 1
tools to run the whole operation
4 months
without stopping operations
$9,000
in recurring monthly savings
RedCoach, an intercity coach operator in the United States, was working with systems that did not talk to each other. In 4 months we moved everything onto one platform, without stopping operations. Today the team runs fleet, sales and care from the same place.
“Now our systems talk to each other. Our team is more focused on growing the company, not on manual tasks.”
The industry already has AI. Almost nobody uses it to decide.
142
mid-size passenger operators in Spain, 28% more than in 2021
3.4%
of transport companies use AI to decide. 14.7% already use it for something
80%
say they lack people who can take it into day-to-day operations
Source: Eurostat (2023 and 2025).
What is filling your routes better worth?
Against what you already know
| Option | What you get | What it lacks |
|---|---|---|
| Claude, Copilot or ChatGPT | They write the campaign for the soft route | They don't know how full that route will be. Every manager asks in a different way |
| Coach management software | Services, drivers and billing | It does not cross demand, fleet and care to decide |
| Consultancy | A project from scratch | Months of billed hours. Here the system is already built |
| Spreadsheets | Flexible | Every department has its own version, and it arrives late |
Claude, Copilot or ChatGPT
What you get
They write the campaign for the soft route
What it lacks
They don't know how full that route will be. Every manager asks in a different way
Coach management software
What you get
Services, drivers and billing
What it lacks
It does not cross demand, fleet and care to decide
Consultancy
What you get
A project from scratch
What it lacks
Months of billed hours. Here the system is already built
Spreadsheets
What you get
Flexible
What it lacks
Every department has its own version, and it arrives late
Frequently asked questions about software for bus companies
What is it, exactly?
Software for intercity bus companies that brings bookings, fleet and care into one database and, on top of that, proposes decisions: what to do with a soft route, which incident to handle first and whom to compensate. You approve.
Does it replace my booking engine or my coach management software?
Not on day one. It starts by reading what you already have and replaces pieces in phases. RedCoach went from six tools to one.
Is it custom software?
Yes. We start from a base already built for bus companies and adapt it to your network, your integrations and your rules. That's why it goes live in weeks, not quarters.
What is Selfware?
That's what we call our software: fitted to your operation, built on a base already made for your industry, with the data in your name. You can see how Selfware works.
How much does it cost?
First we check whether it fits your numbers and we send you a range. If it does, we build a prototype on your data, at no cost if you don't go ahead.
Does it work for an operator our size?
Yes. The method is the same whatever the fleet. A few thousand trips a year is already enough data to start.
Does it work for city buses?
It is built for intercity and long-distance. If you run urban service, tell us about your case.
We'll show you how it applies to your company in 30 minutes.
- 01
We check whether it fits your numbers and give you a range.
- 02
We build a prototype on your own data.
- 03
No-obligation conversation.